Facebook has introduced their latest ad format – Lead Ads. As the name and its tagline (Tap, Tap, Done) suggests, this new ad format is targeted in generating more leads from Facebook ads on its mobile app. This ad format lets you create a form and link it with a specific ad set. You can build the form from a selection of a fixed set of fields for the form during the ad creation. When this ad is tapped from a mobile phone, the form pulls up with the selected fields pre-filled from the users Facebook profile within the app itself. This makes creating Facebook ads for lead generation much more easier even without a landing page!

 

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We thought of leveraging this new ad format for our client Masters Abroad. As a pilot we converted an existing Facebook mobile newsfeed ad to lead ads, and it has worked really well. The cost per lead for this ad format has dropped down by more than 50% (as compared to mobile newsfeed) and now it is more cheaper to convert new leads.

With the results from our pilot, we are publishing a quick review on Facebook Lead Ads highlighting their pros and cons. I hope this review will be helpful for digital marketers and organizations to make appropriate decisions.

 

1] Pros

Bye Bye Landing Pages  – Digital Marketers have been creating effective Landing Pages so that a user gets convinced and submit a form. But in this, the Lead ads instantly opens up a lead generation form within the Facebook App. We no longer have the need to maintain a landing page. But this means that the ad content copy and creatives must be effective so that the users will tap on the ad and submit the form.

Pre-filled But Editable Forms – The forms which are created for the ads are pre-filled with the users information. Although, the user can edit their information if in case there is a discrepancy in their Facebook profile data. For instance, if a user wants to communicate from a phone number apart from the one on Facebook, then they can alway edit the number and then send the leads.

Marketing API Support – Facebook Marketing API has already started supporting Lead Ads (although with a few snags). If your ad has a different call to action other than just lead generation like sign up or subscribe, you can leverage lead ads API to initiate these actions.

 

2] Cons

Lead Collection and Notifications – The leads submitted are collected under the “Publishing Tools” in the respective Page Settings which is set up with the ad set. Only a page admin can download all the lead entries in a CSV format from the page. Also there is no ‘single pane window’ available for viewing all the leads which have been collected. This may be to maintain privacy of the users submitting the forms. There are no notifications sent when a lead is generated. Businesses for whom time is of essence for the first connect with leads may find a gap in here.

YumWeb is developing a solution to fill this gap. We will keep you posted! 🙂

Available only on Power Editor – Lead ads can be created only from Facebook’s Power Editor. Since Power Editor works on Google Chrome, these ads can be created only using this. Digital Marketers who are not using Google Chrome are deprived from even knowing that such an ad format exist and need to switch to Google Chrome, fast.


Although, we can see that there are fewer cons than pros it is completely on the nature of a digital marketing campaign and how these points are weighed into consideration before using this feature.

Feel free to contact us if you would like to know more, checkout a demo and engage us to create your awesome digital marketing campaign using lead ads!

YumWeb has been working with STUDIO11 Salon & Spa as their Digital Partners since some time. Recently this relationship was elevated further and we have engaged with them as their Cloud Partner to deploy a full turnkey Google For Work solution. STUDIO11 is a retail franchise based business catering to the health and wellness industry, having a pan-India presence with over 20+ outlets all over the country. Before switching over to complete Google Apps solution they have been using various solutions for different phases and aspects of their business making their overall IT landscape to become an amalgamation of application sources. This made maintaining and managing several user credentials, admin accounts and non-consolidation of all their business data.

With a complete adoption of Google Apps it was possible for STUDIO11 to manage their data and increase internal employee productivity by more than 120%. This case study explains few stages where Google Apps proved to be a swiss knife in increasing organization effectiveness.

 

1] Gmail

STUDIO11 team were using Gmail from Google Apps as their primary email communication. Hence, they were completely comfortable using Google UI and its landscape. A simple one-day training session on using labels and Inbox tabs was conducted and now this helps them in focussing on important emails first and increase productivity. This reduced the tedious task of segregating their inbox from spam and not-so-important emails and cater only to the important ones quickly.

 

2] Google Drive

STUDIO11 team provides their franchise with all marketing support. Which includes providing them with marketing collaterals, offers/ promotion designs, etc. The digital files which are sent to franchise weigh anywhere from a few kilobytes to 500 MB+

Dropbox and WeTransfer were being used as a file transfer medium earlier. There were limitations in using these transfer applications like – cloud space (2GB for Dropbox free account), file deletion after specific period of time (Files are deleted after 7 days on WeTransfer free account) and so on. Google Apps comes with Google Drive which can be used as a file transfer system. Every Google Apps account comes with a combined space of 30 GB (as of Nov 2015). This 30 GB is spanned across Gmail, Google Drive, Google Photos and all other Google Apps products. Additional space can be purchased for specific accounts at an additional monthly subscription fee on as-needed basis.

Now STUDIO11 team keeps a set of all recurring required files such as logos, print designs, marketing collaterals etc., in Google Drive and share it with franchise owners who can then download them as required. Specific files are transferred on an as needed basis to the respective franchise.

As a part of house keeping activity, we at YumWeb developed a Google App Script which checks all files on Google Drive for an account where it is installed and flags the ones which are more than 45 days old. This helps the users to identify and then delete these files if not required to keep the drive clean and conserve and optimize their cloud space space.


3] Google Sheets/ Docs/ Slides

Like all other organizations, STUDIO11 also creates tons of Spreadsheets, documents and presentations every day. These file are floating around in emails and other mediums with various users where multiple copies and revisions are made. Collaborating on an offline created file such as a doc or a spreadsheet is a loss of precious time and productivity.
YumWeb conducted a few training sessions with the STUDIO11 team on effective use of Google Sheets, Docs and Slides. STUDIO11 team is now comfortable in creating and collaborating documents in the cloud.

For instance a presentation slide for a client is prepared by a member of the sales/ marketing department and shares the same with his team. The other people from the team can then take a look at the presentation and edit if required or comment on specific sections where they think changes are required. The document owner can then see the comments or changes from the revision. If he thinks something can be included from the comments, then he does so and marks it as “Resolved”. The final copy is then shared with the top management team for approval.

All these things happen on the browser itself without having to mail the copy to each stakeholder and create multiple revision on files and duplicate data on the computer or in the inbox. When a change is made a revision/ change history of the older copy is maintained for reference.

 

4] Google Calendar

Google Calendar has made it efficient to track task deadlines, schedule client, vendor and internal meetings, set outlet launch date calendar, employee leave calendars and much more. A user can create multiple calendars and share it with other on a permanent or as needed basis.

For instance, the HR department creates a Leave Calendar and shares it with the top management team. They also create a Birthdays & Anniversary calendar which is shared with the entire company to plan events. Similarly other events, training calendars are prepared and shared with the respective teams.

Google calendars seamless integration with mobile devices notifies the user whenever an event is going to occur. This way time utilization is maximized.


These are a few areas where we have helped in effective use of Google Apps of organizational tasks. There are much more things that can empower an organization to be more productive and efficient with the use of Google Apps.

Get in touch with us now for a demo and to know more how Google For Work can help in your business

Google_Partner_rgb_final_Roboto-01We are proud to announce our association with Google and become Google For Work Partner. We already have 10+ brands trusting us and 100+ Google Apps licenses deployed in total for clients in various sectors including overseas education consulting, health & wellness, retail and many more.

Google Apps provides a powerful battery of cloud based productivity suite which boosts productivity and in-turn helps your organizations to realize your ROI.

As a part of our Google for Work practice, we are poised to help more and more organizations to migrate and explore the full potential of Google’s cloud based productivity suite. As your “Cloud Partner”, we can help you with Consultation, Deployment, Training, Mobile Device & Remote Management and Support and get you going on Google Apps.

The list is comprehensive, providing the advantages of speed, structure, permanence, platforms, legality, direction, and communicative properties. There are many traditional marketing directors working in corporations these days that still don’t recognize the differences nor understand the advantages – hopefully this infographic helps pinpoint the key aspects.

 

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Via: http://www.toushenne.de

We are pleased to announce that YumWeb is now a proud Domain Name registrar and Hosting server provider. If you are looking to own a domain at an affordable price, then look no further. Go ahead and visit http://domain.yumweb.com and get yourself that domain which you always wanted.

YumWeb offers a huge array of TLD’s and new gTLD’s including  .trade, .tips, .party, .guru, .best and a lot more to suite your business needs.

Aside from domain name you can also register for a Hosting Server, Email solutions, SSL certificates and much more.