The list is comprehensive, providing the advantages of speed, structure, permanence, platforms, legality, direction, and communicative properties. There are many traditional marketing directors working in corporations these days that still don’t recognize the differences nor understand the advantages – hopefully this infographic helps pinpoint the key aspects.   Via: http://www.toushenne.de

Facebook has introduced their latest ad format – Lead Ads. As the name and its tagline (Tap, Tap, Done) suggests, this new ad format is targeted in generating more leads from Facebook ads on its mobile app. This ad format lets you create a form and link it with a specific ad set. You can build the form from a […]

Given the massive global growth of the Internet and its increasing importance, few companies can risk not playing in this new channel. But many have yet to reap the digital marketing benefits that “big data” (coupled with advanced analytics) has the potential to provide. The Internet’s “footprint” has grown exponentially since the online world first […]